Hello everyone! This week in class we are studying surveys and the importance they have in the public relations field. Overall, survey research is an excellent, effective and basic way to obtain information regarding a future or current product, obtaining customer feedback and much more. Now don’t get me wrong, every once in a while surveys can be an annoyance and not always the most entertaining thing to do. However, if a company is able to make their surveys short, sweet and to the point they will be sure to receive the information they are looking for!
So since last week I commented on two of classmate’s blogs, I thought it was time to bring the focus back to NBC Universal. I figured a huge corporation like NBC Universal must give out surveys considering they have dedicated so many departments to research. So as I was doing a little bit of my own research I stumbled upon this article titled: “Meredith/NBC Universal 'What Do Women Want?' Survey.” The article went on to describe a very unique partnership between two of the nation’s leading media companies, Meredith Corporation (NYSE: MDP) and NBC Universal (NYSE: GE). Basically, both companies teamed up to conduct a survey about what exactly woman want. This survey reached out to more than 3,000 women and covered a wide range of important topics to women, including marriage and family, health and fitness, safety, and financial matters.
The importance behind this survey is that between Meredith and NBC Universal their media brands include Ladies’ Home Journal, More, Family Circle, Better Homes and Gardens, Fitness, Siempre Mujer and BHG.com , The Today Show, MSNBC, Bravo, Oxygen, Access Hollywood, Telemundo, and iVillage and more. Therefore, a survey looking into what woman want is perfect in understanding their target audience of woman!
After reading this article I then went on to find more specific survey results on the Meredith website. I was amazed to see how many finding these companies were able to pull from this survey. Something the survey found as a top concern of woman was health, which was then broken down into concerns such as, Diet/weight control (56%), Eating well/nutrition (36%), Allergies (27%), Aging process (26%), Mental health (25%) and more. I highly recommend reading all the findings because they were so interesting!
This just goes to show how important survey research can be in benefiting your company. Women are not the easiest humans to uncover (trust me I know). Therefore, media companies taking the time to really understand their audience shows that they are not only trying to benefit themselves but their viewers as well!
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