I am still finding it hard to grasp the concept that this will be my eleventh and last blog of the semester! It seems like just yesterday that I was brain storming ideas for the focus of my blog and now here I am with ten down and one to go. However, I have a strong feeling that it’s the fact I have just finished my first semester as a junior in college that I am really not coming to terms with. I mean who here is actually upset that this is our last blog, just kidding! This blog really has helped me become even more informed on NBC New Publicity and the company in general. Considering my perfect world consists of becoming a NBC Page and eventually a future employee of this corporation, this was a great way to help keep my priorities in line. Now enough about being depressed that my life is flashing before my eyes, this week our assignment is to comment on two classmate’s blogs. Therefore, I have selected Caryn Lieberman’s post on the importance of technology and Roberta Soare’s post about an awesome experiment regarding environmental friendly fashion.
Caryn Lieberman’s post is about the importance of technology in the public relations field. In an article she found they made an interesting point regarding how the growth in social networking has been fueled by the transition from PC to mobile. I feel it is interesting to think that originally social media was created to be accessed from computers, but the tables have turned due to societies need and obsession for information at their hands. In the article researched it states that mobile users spend on average 3.1 hours per week on social networking sites compared to just 2.2 hours on email. In addition, researchers predict that consumers expect their use of social networking on mobiles to increase more than use through PC. I definitely agree with this prediction and even wonder what new ways social media will be appearing beyond mobile and PC devises.
When taking a look at Roberta Soare’s post, she has centered her blog on fashion which I have stated over and over is my biggest guilty pleasure besides the media. In this awesome article she found, it explains how a line called Bio Couture is being created and will be the first biodegradable clothing line. This experiment began in 2006 and has three completed garments up to date. In addition, the scientist Suzanne Lee and material scientist Dr. David Hepworth have created Lee Bio Jewelry which is a jewelry line that uses human bone cells. This jewelry line has received a lot of attention because of celebrities who have donated their bone cells to help make the jewelry. Just imagine being able to walk around with Tina Fey’s bone cells on your neck: creepy or just plain awesome? Whatever you answer may be, the fact is none of this could have even been possible without research which is why it is so important in not just public relations, but almost every work field.
So there you have it, my last two comments on my classmate’s post and my last blog of the semester. I have really enjoyed getting my thoughts buzzing each week and sharing with you my different findings and ideas regarding NBC and public relations in general. Now before I go back into my time is going too fast depression, I will let you all know that writing about NBC News Publicity and the media field has been a pleasure. I wish all of my classmates the best in their future public relations experiences! In addition, this blog has been an awesome experience and I will definitely be making one for my future journey next semester to Europe. Alright everyone that is all for now and I am sure at some point in time we will meet again, but until that day comes you are more than welcome to click here for the most up to date information about what is going on at NBC News PR.
Tuesday, November 16, 2010
Wednesday, November 10, 2010
Media Violence: Grounds for an Experiment?
This week’s blog theme is focused around the one and only experimental research. Experimental research is typically used for areas such as sociology and psychology, physics, chemistry, biology and more. Now I know for myself that when I hear of experimental research, my mind brings me back to my middle school days of setting up the independent and dependent variables in my science classes. Therefore, linking experimental research to the field of public relations seemed a bit strange to me at first. However, the more we learned about the importance of experimental research I was sure that it could be a key research tool in the world of public relations and the media! Here is a great website I found that really breaks down experimental research in a clear and concise matter if you’re curious.
Digging deeper into experimental research, I searched online for an example that I could relate to NBC Universal. Luckily, I found this awesome experiment that looked into media violence (which is relevant to all media corporations) that happened to be conducted by NBC along with other media companies like CBS. One experiment NBC did to explore this topic was done by presenting preadolescent and adolescent males in a security facility with a diet of aggressive or non-aggressive television programs over a six week period and measured their daily aggressive behavior. They found that the youngsters who watched the non-aggressive programs were more aggressive than the other group.
In addition, another experiment by NBC was conducted over a three year period from May 1970 to December 1973 in two cities, Fort Worth and Minneapolis. Interviews were conducted with samples of second- to sixth-grade boys and girls and a special sample of teenage boys. In the elementary school sample, the information on television viewing and measures of aggression was collected in six time periods over the three years.
Both these examples show that experimental research was needed because it was dealing with more of the sociology and psychology side of individuals. The topic of violence in the media is extremely important to media corporations and their public relations teams, who must work together to make sure their viewers are safe and no major crisis breaks out among the viewers.
Well that is all for now, I hope I have expanded your thoughts on the wide range of situations experimental research can be applied to! It’s hard to believe the semester is almost over and we are all getting down to our last few blog posts. See you next week : )
Digging deeper into experimental research, I searched online for an example that I could relate to NBC Universal. Luckily, I found this awesome experiment that looked into media violence (which is relevant to all media corporations) that happened to be conducted by NBC along with other media companies like CBS. One experiment NBC did to explore this topic was done by presenting preadolescent and adolescent males in a security facility with a diet of aggressive or non-aggressive television programs over a six week period and measured their daily aggressive behavior. They found that the youngsters who watched the non-aggressive programs were more aggressive than the other group.
In addition, another experiment by NBC was conducted over a three year period from May 1970 to December 1973 in two cities, Fort Worth and Minneapolis. Interviews were conducted with samples of second- to sixth-grade boys and girls and a special sample of teenage boys. In the elementary school sample, the information on television viewing and measures of aggression was collected in six time periods over the three years.
Both these examples show that experimental research was needed because it was dealing with more of the sociology and psychology side of individuals. The topic of violence in the media is extremely important to media corporations and their public relations teams, who must work together to make sure their viewers are safe and no major crisis breaks out among the viewers.
Well that is all for now, I hope I have expanded your thoughts on the wide range of situations experimental research can be applied to! It’s hard to believe the semester is almost over and we are all getting down to our last few blog posts. See you next week : )
Wednesday, November 3, 2010
The Results Are In . . . .
Hello everyone! This week in class we are studying surveys and the importance they have in the public relations field. Overall, survey research is an excellent, effective and basic way to obtain information regarding a future or current product, obtaining customer feedback and much more. Now don’t get me wrong, every once in a while surveys can be an annoyance and not always the most entertaining thing to do. However, if a company is able to make their surveys short, sweet and to the point they will be sure to receive the information they are looking for!
So since last week I commented on two of classmate’s blogs, I thought it was time to bring the focus back to NBC Universal. I figured a huge corporation like NBC Universal must give out surveys considering they have dedicated so many departments to research. So as I was doing a little bit of my own research I stumbled upon this article titled: “Meredith/NBC Universal 'What Do Women Want?' Survey.” The article went on to describe a very unique partnership between two of the nation’s leading media companies, Meredith Corporation (NYSE: MDP) and NBC Universal (NYSE: GE). Basically, both companies teamed up to conduct a survey about what exactly woman want. This survey reached out to more than 3,000 women and covered a wide range of important topics to women, including marriage and family, health and fitness, safety, and financial matters.
The importance behind this survey is that between Meredith and NBC Universal their media brands include Ladies’ Home Journal, More, Family Circle, Better Homes and Gardens, Fitness, Siempre Mujer and BHG.com , The Today Show, MSNBC, Bravo, Oxygen, Access Hollywood, Telemundo, and iVillage and more. Therefore, a survey looking into what woman want is perfect in understanding their target audience of woman!
After reading this article I then went on to find more specific survey results on the Meredith website. I was amazed to see how many finding these companies were able to pull from this survey. Something the survey found as a top concern of woman was health, which was then broken down into concerns such as, Diet/weight control (56%), Eating well/nutrition (36%), Allergies (27%), Aging process (26%), Mental health (25%) and more. I highly recommend reading all the findings because they were so interesting!
This just goes to show how important survey research can be in benefiting your company. Women are not the easiest humans to uncover (trust me I know). Therefore, media companies taking the time to really understand their audience shows that they are not only trying to benefit themselves but their viewers as well!
So since last week I commented on two of classmate’s blogs, I thought it was time to bring the focus back to NBC Universal. I figured a huge corporation like NBC Universal must give out surveys considering they have dedicated so many departments to research. So as I was doing a little bit of my own research I stumbled upon this article titled: “Meredith/NBC Universal 'What Do Women Want?' Survey.” The article went on to describe a very unique partnership between two of the nation’s leading media companies, Meredith Corporation (NYSE: MDP) and NBC Universal (NYSE: GE). Basically, both companies teamed up to conduct a survey about what exactly woman want. This survey reached out to more than 3,000 women and covered a wide range of important topics to women, including marriage and family, health and fitness, safety, and financial matters.
The importance behind this survey is that between Meredith and NBC Universal their media brands include Ladies’ Home Journal, More, Family Circle, Better Homes and Gardens, Fitness, Siempre Mujer and BHG.com , The Today Show, MSNBC, Bravo, Oxygen, Access Hollywood, Telemundo, and iVillage and more. Therefore, a survey looking into what woman want is perfect in understanding their target audience of woman!
After reading this article I then went on to find more specific survey results on the Meredith website. I was amazed to see how many finding these companies were able to pull from this survey. Something the survey found as a top concern of woman was health, which was then broken down into concerns such as, Diet/weight control (56%), Eating well/nutrition (36%), Allergies (27%), Aging process (26%), Mental health (25%) and more. I highly recommend reading all the findings because they were so interesting!
This just goes to show how important survey research can be in benefiting your company. Women are not the easiest humans to uncover (trust me I know). Therefore, media companies taking the time to really understand their audience shows that they are not only trying to benefit themselves but their viewers as well!
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