Hello everyone! I am back again this week to comment on two of my classmate’s blogs. Now that we have just wrapped up our second test I thought it would be nice to reflect on some blogs that really highlighted what we have learned this semester.
The first classmate’s blog I have selected is Kevin Mahoney’s titled: Social Media Breakfast: The Present and Future of Social Media. Not only did Kevin write about social media, which has been stressed repeatedly in the course, but it revolved around the one and only Quinnipiac University. I love this post because it shows that social media is an important part of the community in which our class belongs to. Basically, Quinnipiac held a Social Media Breakfast, which was lead by a Quinnipiac Graduate Communications Professor named Phil Simons. It involved a panel of professionals who highlighted topics such as social media and advertising, returns on social media campaign, what strategies can social media experts use to reach specific audiences and what’s in store for the future of social media. Obviously, these are all important topics in the field on public relations. My only question is: where was my invitation? But really, this seems awesome and something I would have loved to attend! Social media is such a fascinating topic, and it is only growing and enhancing every day.
Next, I of course had to find a post that fit my “media corporation” blog focus. So I would like to thank my classmate Blain for her post titled: Participant Observation In an online virtual world? Her post evolved how MTV (one of my personal favorites) uses participant observation to undertake an ethnographic exploration of brands in an online virtual world. In fact, Viacom’s MTV has invested $1.3 billion in virtual games by 2010. One of the most popular is the Virtual Hills/Laguna Beach game (which I would play in a heartbeat, who wouldn’t want to be LC for a day). I thought this was clever because MTV is one of the first media companies to invest in an online virtual world. Obviously social media is at the top of everyone’s list, but this is a different angle to the internet craze and I love it! They even had another one where players can create avatars.
So there you have it, I think I found two very awesome blogs this week. However all my peers have done a great job on their blogs, there is just so much interesting stuff out there that can fit into our futures in the public relations world. While this is all for now and I will be back next week with a new original post!
Wednesday, October 27, 2010
Wednesday, October 20, 2010
Qualitative Research: The Endless Possibilities
Society’s trust in the media is something that has steadily declined over the past few years. In fact, less than one-third of the population says they generally trust the media and its intentions. Now I know what you’re thinking, I interned for NBC News (hints this blogs focus) which would of course requires me to have partaken in this ongoing media battle. Well, part of my job was to listen to a hotline where viewers would call about their feelings towards our MSNBC programs. Now don’t get me wrong, we have our FAIR SHARE of crazies who would call everyday screaming on top of their lungs, trying to send us the perfect design to fix the oil spill. However, overall it was a great way to get feedback from the viewers.
With this being said, the last two weeks in class we have been heavily studying qualitative research, which is described as attempts to uncover information to provide a basis for future research as well as for communications insights and prompts. This includes observing what people say and do, their meaning, comprehension and progress. When I went through my textbook to learn more about the subject, I stumbled upon the previously discussed media trust issues along with how qualitative research is great way to explore media reliability. Therefore, I think it would be a great idea for NBC News to step up its game and research societies trust in the media!
With different ideas floating through my head about what types of qualitative research would best fit NBC; I decided to do a little research of my own. During the process I stumbled upon this little baby: “Universal Uses a Novel Qualitative Forecasting Technique to Predict Advertising Demand.” (make sure you then download the document) Although it was not my idea for qualitative research, I thought it would be cool to share with you a research project conducted by NBC. Basically, NBC research was created to estimate the demand for television commercial time during the upfront market. The upfront market is a brief period in late May when the television networks sell a majority of their on-air advertising inventory.
NBC developed qualitative models based on historical data to predict demand for NBCU. In addition, they collected data on advertising spending by industry, company, advertising media type (television, print, radio, billboards, etc.), broadcast network, and advertising agency, gathering this data from several sources including media intelligence. In addition, they also collected historical data on several leading economic indicators that are believed to influence advertising spending, such as employment in manufacturing industries, inventory to sales ratios, housing starts, and capacity utilization in durable and nondurable manufacturing.
Well it seems to me that NBC uses qualitative research all the time in order better their company and viewers. Maybe someone out their will read this very post and attempt my idea of investigating the current problem with media reliability! This is all I got for this week everyone, I hope you learned a little bit about qualitative research and how it applies to the media world.
With this being said, the last two weeks in class we have been heavily studying qualitative research, which is described as attempts to uncover information to provide a basis for future research as well as for communications insights and prompts. This includes observing what people say and do, their meaning, comprehension and progress. When I went through my textbook to learn more about the subject, I stumbled upon the previously discussed media trust issues along with how qualitative research is great way to explore media reliability. Therefore, I think it would be a great idea for NBC News to step up its game and research societies trust in the media!
With different ideas floating through my head about what types of qualitative research would best fit NBC; I decided to do a little research of my own. During the process I stumbled upon this little baby: “Universal Uses a Novel Qualitative Forecasting Technique to Predict Advertising Demand.” (make sure you then download the document) Although it was not my idea for qualitative research, I thought it would be cool to share with you a research project conducted by NBC. Basically, NBC research was created to estimate the demand for television commercial time during the upfront market. The upfront market is a brief period in late May when the television networks sell a majority of their on-air advertising inventory.
NBC developed qualitative models based on historical data to predict demand for NBCU. In addition, they collected data on advertising spending by industry, company, advertising media type (television, print, radio, billboards, etc.), broadcast network, and advertising agency, gathering this data from several sources including media intelligence. In addition, they also collected historical data on several leading economic indicators that are believed to influence advertising spending, such as employment in manufacturing industries, inventory to sales ratios, housing starts, and capacity utilization in durable and nondurable manufacturing.
Well it seems to me that NBC uses qualitative research all the time in order better their company and viewers. Maybe someone out their will read this very post and attempt my idea of investigating the current problem with media reliability! This is all I got for this week everyone, I hope you learned a little bit about qualitative research and how it applies to the media world.
Wednesday, October 13, 2010
Whats everyone talking about?
I won’t lie, as I currently creep around on facebook while people watching (instead of actually doing my homework) I can’t help but note that I am somehow partaking in unobtrusive research. In fact, I’m pretty sure I could get a Ph.D in unobtrusive research after all the observations I do in a day. Therefore, this week I will be taking a look at two of my classmates blog post that are centered on unobtrusive research.
First we are going to take a look at my classmate Sam Roman’s blog post on unobtrusive research. I have commented on Sam’s blog previously because I love the fashion theme and she seems to always find interesting articles or angels. Her post linked unobtrusive research to shoplifting, which is something I never considered using unobtrusive research for. Sam discussed that at her time working at a retail store she never once was allowed to go up to someone who she suspected was shoplifting. In fact, she then went onto find research that states 1 in every 11 people are shoplifters in the United States. You might be wondering how this relates to my PR class (besides the fact that at least 2 people in the class are statically shop lifters). Well the blog went on to explain a study where researchers observed customers in a store that had various shop lifters. The study found that shoplifters always walked away without a problem and if another shopper witnessed the theft, they almost never said anything to the offender or store personnel. I believe this topic was a perfect way to use unobtrusive research, and really backs up the fact that the U.S. lost $15 BILLION to shoplifters last year.
Another out of the ordinary blog post I found was written by Alyssa Chianese titled “Unobtrusive Research: Keeping it Natural.” Alyssa’s blog is focused around food, which is probably another one of my favorite things in the WORLD. Therefore, I was very excited that she has found a way to link high calorie fast food to unobtrusive research. Basically, Alyssa found a study which was being conducted on if consumers of fast food would select low-calorie meals if they wanted to. Therefore, researches sat inside a certain fast food store and recorded the types of wrappers that were left on each try after customers were done eating. In the end they found that most people still consumed the high calorie unhealthy meals rather than the healthy ones (which we have all been guilty of doing). I thought that this was a really neat study in terms of looking at individuals wrappers to discover what they actually ate.
So there you have it, a few examples of some interesting takes on conducting unobtrusive research. I’m sure throughout your week you will notice how you take part in unobtrusive research every day. Or who knows, maybe your actually being observed yourself (creepy if you really think about it, right?) However, no matter how strange it might seem sometimes, there is no doubt that this method of research is extremely important in the PR world and there are so many fascinating studies that are worth looking into!
First we are going to take a look at my classmate Sam Roman’s blog post on unobtrusive research. I have commented on Sam’s blog previously because I love the fashion theme and she seems to always find interesting articles or angels. Her post linked unobtrusive research to shoplifting, which is something I never considered using unobtrusive research for. Sam discussed that at her time working at a retail store she never once was allowed to go up to someone who she suspected was shoplifting. In fact, she then went onto find research that states 1 in every 11 people are shoplifters in the United States. You might be wondering how this relates to my PR class (besides the fact that at least 2 people in the class are statically shop lifters). Well the blog went on to explain a study where researchers observed customers in a store that had various shop lifters. The study found that shoplifters always walked away without a problem and if another shopper witnessed the theft, they almost never said anything to the offender or store personnel. I believe this topic was a perfect way to use unobtrusive research, and really backs up the fact that the U.S. lost $15 BILLION to shoplifters last year.
Another out of the ordinary blog post I found was written by Alyssa Chianese titled “Unobtrusive Research: Keeping it Natural.” Alyssa’s blog is focused around food, which is probably another one of my favorite things in the WORLD. Therefore, I was very excited that she has found a way to link high calorie fast food to unobtrusive research. Basically, Alyssa found a study which was being conducted on if consumers of fast food would select low-calorie meals if they wanted to. Therefore, researches sat inside a certain fast food store and recorded the types of wrappers that were left on each try after customers were done eating. In the end they found that most people still consumed the high calorie unhealthy meals rather than the healthy ones (which we have all been guilty of doing). I thought that this was a really neat study in terms of looking at individuals wrappers to discover what they actually ate.
So there you have it, a few examples of some interesting takes on conducting unobtrusive research. I’m sure throughout your week you will notice how you take part in unobtrusive research every day. Or who knows, maybe your actually being observed yourself (creepy if you really think about it, right?) However, no matter how strange it might seem sometimes, there is no doubt that this method of research is extremely important in the PR world and there are so many fascinating studies that are worth looking into!
Wednesday, October 6, 2010
Get Your Creep On!
This week in class we learned about unobtrusive research, which is methods of gathering data by means of obtaining information without the subjects actually knowing their being observed. I know right now this may not sounds like it relates to you in any way shape or form, but hear me out. As I got to thinking I realized that as I sat on a bench all summer outside 30 Rockefeller Plaza, staring at tourist as I sip on my third Dunkin Donuts ice coffee of the day, I was in some way, shape or form participating in unobtrusive research. Perhaps I could have researched what was the most popular tourist attraction between the Top of Rock, the TODAY show concerts or Rockefeller Plaza itself. However, no matter which way you put it we have all probably participated in some form of unobtrusive measures.
After going through all the different unobtrusive methods, I realized that content analysis is a vital part of the NBC News Publicly Department. If you really want to get in depth about content analysis, this article can really help you out. But basically the part of content analysis NBC concentrates on is word counting. Every morning, it is crucial to look through newspapers, magazines and online sources for mentions of our shows, talent and company. After that, the clips must be recorded, sent out and saved in order to keep employees in the loop as well as help monitor publicity. Basically, content analysis is a great way to keep record of your company’s publicity, plus who can complain about getting to read your favorite tabloids and newspapers everyday for free! (Jealous?!?)
In addition, another popular form of unobtrusive research is syndicated research, which provides information from media audiences, consumer being and culture trends. One of the most popular forms of syndicated research is the Neilson Ratings, which report the audience size and composition of television programming. Obviously it doesn’t take a rocket scientist to figure out that the Neilson Ratings are vital in the media field and really help corporations measure their performance. Here is an example of the ratings from last week, which of course includes MSNBC. Again, this is a great way for NBC to compare itself to its competitors and see where improvement is needed.
Who knew that I was indulging in so many forms of unobtrusive research all summer long without even realizing it? I honestly feel that it is a very unique way of collecting data, which definitely gives you a new prospective on a topic. Not to mention I am a total creep sometimes and to be able to use “unobtrusive research” is the excuse I have been waiting for. I hope this week I was able to teach you a little bit about unobtrusive research and I will be back next week to explore the world of NBC News Publicity!
After going through all the different unobtrusive methods, I realized that content analysis is a vital part of the NBC News Publicly Department. If you really want to get in depth about content analysis, this article can really help you out. But basically the part of content analysis NBC concentrates on is word counting. Every morning, it is crucial to look through newspapers, magazines and online sources for mentions of our shows, talent and company. After that, the clips must be recorded, sent out and saved in order to keep employees in the loop as well as help monitor publicity. Basically, content analysis is a great way to keep record of your company’s publicity, plus who can complain about getting to read your favorite tabloids and newspapers everyday for free! (Jealous?!?)
In addition, another popular form of unobtrusive research is syndicated research, which provides information from media audiences, consumer being and culture trends. One of the most popular forms of syndicated research is the Neilson Ratings, which report the audience size and composition of television programming. Obviously it doesn’t take a rocket scientist to figure out that the Neilson Ratings are vital in the media field and really help corporations measure their performance. Here is an example of the ratings from last week, which of course includes MSNBC. Again, this is a great way for NBC to compare itself to its competitors and see where improvement is needed.
Who knew that I was indulging in so many forms of unobtrusive research all summer long without even realizing it? I honestly feel that it is a very unique way of collecting data, which definitely gives you a new prospective on a topic. Not to mention I am a total creep sometimes and to be able to use “unobtrusive research” is the excuse I have been waiting for. I hope this week I was able to teach you a little bit about unobtrusive research and I will be back next week to explore the world of NBC News Publicity!
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